The Palmer Wins Prestigious ORA Award
February 17, 2021
DENVER, CO – FEBRUARY 2021 – The Palmer has been recognized among the Elite 1% properties in the nation with the best online reputation for 2020 by J Turner Research, the leading market research firm exclusively serving the multifamily industry. Just 1,303 properties earned this distinction.
The Elite 1% ORA™ Power Ranking is an annual ranking based on monthly online reputation research of over 122,000 apartments across multiple review sites and Internet Listing Services (ILSs). J Turner assigns an independent Online Reputation Assessment score (ORA™) to each property based on a scale of 0-100, and this score determines a property’s rank. The ORA™ score was developed by J Turner to simplify how online reputation is measured. It serves as the multifamily industry standard to measure a property’s online reputation.
To be eligible for this ranking, a property had to register a minimum ORA™ score of 90. For properties with the same ORA™ score, the property with the higher number of reviews ranked higher. The national average ORA™ is 65.73. The Palmer scored 91.
The annual Elite 1% ranking is part of the ORA™ Power Ranking series published by Multifamily Executive (MFE). Each month, MFE features a ranking of properties and management companies based on their ORA™ scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking. To learn more about ORA™, please visit https://jturner.us/ora.
About J Turner Research
J Turner Research is the leading full-circle online reputation management firm that empowers multifamily companies with data to drive revenue. The company’s unique 360-degree process, enables clients to enhance resident satisfaction, increase closing ratios, and improve online reputation. J Turner’s Online Reputation Assessment™ (ORA™) score serves as the multifamily industry standard for measuring a property’s online reputation. www.jturnerresearch.com.